The cheeky ones
are the best ones.
Every centre has that kid. The one who will not sit still, will not look at the camera, and will absolutely pull a face the second you press the button. Those are our favourites and we've built a whole business around them.
We are not going to make your kid sit still
Most photo days work like this: a queue, a stool, a stranger saying "look here, big smile", and forty seconds per child. If your kid is compliant that produces a nice photo. If your kid is three, or shy, or a bit of a handful, it produces the photo you don't order.
We do the opposite. We get down on the floor, we're a bit stupid, and we let them move. The good frame turns up somewhere in the middle of that, usually about ninety seconds after they've forgotten we're there.
How we work
We get on the floor
Camera at their eye level, not ours. It's a small thing that completely changes the photograph — nobody is being looked down on and nobody has to perform upward at an adult.
We're deliberately ridiculous
Bad jokes, worse noises, and a running commentary. Educators find it a bit much for the first ten minutes and then usually join in. It's the fastest way to get a real face out of a suspicious four-year-old.
We wait it out
A child who isn't having it gets left alone and tried again after morning tea. We've never had to write one off, and we've never made one cry to get a photo.
“Our son has never once looked at a camera on purpose. Somehow there are four photos of him looking straight down the lens. I don't know what they did.”
— Parent, Northcote“They spent twenty minutes with one child who was having a meltdown, and got him. Our previous photographer would have written him off and moved on.”
— Educational leader, PrestonMarch 2027 onwards is open
That's when we kick off the new season and we go right through till December. Fitzroy, Northcote, Preston, Brunswick, Coburg, Thornbury and everywhere in that general direction. Tell us how many kids and roughly which month.
Grab a date